An elevator pitch is supposedly a 15-second short story that a person tells about themself and what they do, normally when they meet a person for the first time. It is meant to be succint, but also to give the most information possible in a short time. Last week, one of our salespeople met someone in a lift and was asked “So, what does All Torque do?”
Our intrepid salesperson told the asker about all of our products, reeling off the fact that All Torque is the distributor of Bonfiglioli, WEG, Baldor and manufacturer of Reeves Motodrives, before finally ending up at our specialty in industrial mechanical power transmission. It took more than a minute, and it left the questioner a little sorry that he asked!
We had a bit of think about exactly what it is that All Torque Transmissions does, and it’s not easy to describe in 15 seconds. It is more than simply the products that we supply. It is also more than over 200 years of combined industry knowledge and experience. It was only when the original asker of the question in the lift called us up to give us his insight into what All Torque was all about did the penny drop… He said “If it is in factory, and it moves, All Torque Transmissions is responsible”.
So there you have it. 13 words that say it all.