The ‘cute winged egg’ has recently been announced as the new mascot for Japanese industrial freezer manufacturer, Fukushima Industries.
In a case study for how Japanese culture DOES NOT readily translate into English, Fukuppy has been introduced by Fukushima Industries to help tell everyone about their “Happiness Creation Company” philosophy. Well, I think they have succeeded.
Listed on the Tokyo Stock Exchange in 2002 after being founded in 1951, Fukushima Industries’ range of industrial freezers and blast chillers are marketed throughout South East Asia. In an ironic twist, eggs cannot be frozen (in the shell), so it could be curtains for our winged friend before he/she really connected with the audience!
Unfortunately, time could already be running out for Fukuppy. The amount of negative publicity surrounding the smiling egg angel could mean that he/she is scrambled before too long. Either way, All Torque Transmissions would not have been writing about Japanese industrial freezers if it hadn’t been for Fukuppy, so full credit where it is due.
It is probably time to tell you that the correct pronunciation for Fukuppy is FOO-KOO-PI. We could have done that at the start of the story but what fun would that have been?